Lina, a biologist with extensive experience in marketing, strategic planning and project management, corporate and product communication, sales and crisis management, primarily in the fields of health and medications, studied Biology at the Aristotle University of Thessaloniki and was awarded a PhD in Physiology from the University of Oxford. She started her career as a researcher but opted to continue in business, both in multinational and domestic settings, holding high-ranking posts as an executive in marketing, sales, business development public relations, and communication. She has vast experience in the development of health public awareness campaigns, publications, as well as in the provision of consultancy services, project management, events and conferences organization. With particular interest and focus on health for over 30 years, she now leads the eHealth Forum initiative. She is Managing Director of MINDWORK Consulting Services & MINDVIEW Research & Strategy.